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Adobe MAX starts on 10 November: what to expect

Adobe's annual gathering will be held in Miami Beach. The announcements are still secret, but the session list and recent updates point in a direction.

WyvOne Editör · 06.11.2026

Adobe's annual event MAX will take place from 10 to 12 November at the Miami Beach Convention Center. Pre-event courses are on 8 and 9 November. The main sessions can also be watched online. Adobe has not yet said what it will announce, so what follows are visible signs, not confirmed announcements.

Schedule

According to the programme reported by RedShark News, the opening keynote is on Tuesday 10 November from 09:00 to 11:00 US Eastern time, which is 17:00 to 19:00 in Turkey. The inspiration keynote is on Wednesday from 10:00 to 11:30, or 18:00 to 19:30 in Turkey. The Sneaks session, which shows experimental tools that are not yet products, is on the same day from 17:30 to 19:00; in Turkey that means Thursday 01:30 to 03:00. The host of Sneaks is Terry Crews.

What to watch for

Video and audio tools stand out. In September at the IBC trade show, Adobe had announced a tool for Premiere that fills gaps in the timeline with generated clips, an AI assistant for After Effects in a public beta, and tools that separate sounds from one another. The event programme also includes an introduction to Premiere's colour mode.

Creative Bloq went through the 208-session list and concluded that Adobe is continuing its investment in generative AI but is also aware of creative professionals' reaction to it. The Firefly October update is plainer: Adobe's help page says screen and camera recording have been added to the timeline.

The concrete announcements that come out of the event will need to be assessed separately after MAX is over.